AI Transformation · Strategic Advisory · Coaching · Investment

Building companies
with purpose.

AI is the most consequential shift in business in a generation. We help founders, investors and leaders cut through the noise, build a clear AI strategy, and turn transformation into durable competitive advantage.

Our Services

Built at the intersection
of strategy, capital,
and AI.

True North Cos. was founded on a simple belief: the best companies are built with purpose. We work across strategy, leadership, and capital — as operators, advisors, and investors — with a clear focus on what matters most right now.

That focus is AI transformation. Not the hype — the hard, practical work of turning AI into durable competitive advantage. We bring operator credibility and strategic depth to engagements where the stakes are real and the window to act is narrow.

4 Companies Co-Founded
50+ Companies Advised
$100M+ Capital Raised & Deployed
3 Exits

How we help.

Four integrated practice areas, all oriented around a single outcome: helping your organization move faster, compete smarter, and grow through AI.

AI Transformation

We identify where AI creates the most leverage in your business — across operations, products, and revenue — then help you build the foundations to execute with speed and confidence.

Strategic Advisory

We partner with leaders and teams on the challenges that matter most — business development, revenue growth, and go-to-market execution — with a clear-eyed, operator-led perspective.

Coaching

The biggest barrier to AI adoption isn't technology — it's leadership. We coach founders and executives to lead transformation with clarity, conviction, and organizational buy-in.

Investment & Incubation

We co-found and invest in AI-native companies and founders building important businesses — bringing capital, operator experience, and an unparalleled global network that opens doors.

Companies we've
built alongside.

A selection of companies we have advised, co-founded, and invested in — across industries, stages, and cycles.

Let's find your
True North.

If you're a founder or leader navigating an AI transformation — or an investor looking to co-invest in AI-native companies — we want to hear from you.